Secrets to Better Sales Presentations

Quote of the Day, “Speak properly, and in as few words as you can, but always plainly; for the end of speech is not ostentation, but to be understood.” – William Penn

Presentation skills are one of the most imperative items for sales professionals. There are numerous opportunities in a day for sales people to present information articulately or sound incompetent. Because of the lack of sales training, selling professionals are calling prospective clients unprepared, avoiding useful questions and sounding naïve. The lack of proper presentation skills can possibly be what is affecting your performance, not the recession!

Vocabulary “Judge a book by its cover” is the cliché many sales people need to avoid. From the moment a sales professional arrives for an appointment prospective clients are judging. Speak and it gets even worse. Many selling professionals lack proper vocabulary to have an articulate conversation with sales leaders. They use too many words. Further, “street talk” might not always be appropriate.

I remember when I first entered the speaking business; many individuals stated they had a “gig” as if they were a nightclub act. Speaking is a professional business where there is a “presentation”, “workshop” or “keynote” based on client need. Refrain from street talk when speaking to clients and speak with language that exemplifies your professionalism I recall when I first moved to the state of Missouri, I met individuals that used the phrase, “Allasudden” as a melody. It took me months to determine what was said. Wouldn’t the word “suddenly” be a better substitute? Selling professionals are judged by how they articulate. Drop the numerous words, William Penn was correct. Use a thesaurus to find and express yourself intelligently good language never hurt anyone.

Preparation Arrive unprepared and the best decision would have been remaining in bed. On a recent radio interview with friend and colleague Patricia Fripp, she mentioned a sales manager replying to a proposal and spending inordinate amounts of money on a million dollar sale. When she asked the sales manager about rehearsing the presentation, the manager stated the team would lucky to practice in the car prior to the appointment.

I recall a very good book I use for acting entitled “Audition” by Michael Shurtleff that can assist selling professionals with presentation and preparation. Shurtleff talks of guideposts such as “The Moment Before” which helps selling professionals prepare to anticipate the selling scene. Selling professionals that are unprepared are always playing defense and losing sales.

Dress Code Anther vital element of the unprepared sales representative is dress code. In the late 1990′s Wall Street and subsequently Main Street adopted the ludicrous rule of casual days. Business suits, dresses, wingtips and pumps were castaways to polo shirts and khakis. What would your reaction be if your physician showed up for surgery in a running suit and sneakers or your attorney meeting you with blue jeans and T-shirt? Sales professionals must represent the organization and themselves. Sounding professional is one half of the equation, look the part the other. Clients judge from the outside. Look the part by dressing the part.

Selling is a profession and is not impromptu. Proper planning is a major portion of the sales process. Rather then spend time attempting to make more calls, or being negative about consumer buying patterns perhaps it is best to look in the mirror. Self-reflection and assessment is always a useful. After all, you cannot close business if there is no one to present to.

There are 7 techniques you can use daily to assist you preparation efforts. Get the 7 Secrets to Sales Preparation by emailing me today. Ask about our Free 30 Minutes “Sales Acceleration Coaching Clinic” to help you gain immediate sales result!

©2009. Drew J. Stevens Ph. D. All rights reserved.

Timeshares and Timeshare Presentations – Dare to Say No

Some owners have purchased multiple timeshares because they just don’t know how to say “No.” In fact, timeshare owners are more likely to purchase another timeshare than a non-buyer. It’s hard to even begin to comprehend how many timeshares a single couple might end up owning because of this apparent fear of the word “No.” So for the timeshare owner or non-owner alike, here is your best tip on how to say “No” at a timeshare presentation:

Request a copy of the timeshare contract for your lawyer.

If you ask for the timeshare contract for your lawyer to read and review, you’ll create an impasse. Timeshare sales people are trained to never let you remove any documentation from the presentation room. It might contradict what may have been said during your visit, and the length of many timeshare contracts is enough to scare off buyers. So more likely than not, you won’t get that copy you respectfully requested.

Regardless whether you get a copy or not, you’ll probably want to leave at this point. Yet the sales process has yet to go through the gauntlet of sales techniques used at these presentations. So be prepared for these timeshare sales people to stall or change the subject away from the requested documentation.

They may ask why you need it since there is a rescission period during which you can cancel your contract. You can respond by saying that you’d be more comfortable taking the contract to your lawyer, or that for large purchases at presentation-style sales meetings, you feel that its necessary to take precautions and get your lawyer involved before committing to a decision.

Don’t worry if you don’t really have a lawyer. If you feel guilty about fibbing to the timeshare sales people, just know that you probably know someone who knows a lawyer, or happens to be one and wouldn’t mind acting as your lawyer.

The beauty of this objection is that you aren’t really saying “No” to buying a timeshare, just that you want to take the time to investigate it properly. Sales people are trained to overcome “No” responses. They may even be able to overcome the “Take the documents out of the room” objection as well, but it’s definitely not as easy a task because it’s not heard as much as “I can’t afford it” or “I don’t take enough vacations.”

So keep this tip in mind the next time you find yourself at a timeshare presentation. Remember, if you REALLY want a buy a timeshare, purchasing a timeshare in the presentation room is the most expensive place to do it. Try your best to walk out of the room as soon as you can, but be prepared to stay a while. Even the most effective objection won’t get you through quickly.

Whether liquid funds are a good option for building emergency corpus?

Liquid funds in India, as the name suggests are liquid. This means they can be easily converted from invested money into useable money. They have minimum 7 day’s of exit load. .

Before focusing on why to use liquid funds in India for emergency corpus, let’s focus on how to build an emergency fund.

Examine your Cash Flow:
First and foremost, check if can maintain the income which meets your monthly expenditure or basic needs. Due to pandemic-induced economic deceleration, salary cuts and business losses have affected the majority of the population throughout the world. If you have a surplus left after meeting your emergency corpus, you may then consider investing money.

Understand your risk-taking ability:
Before you invest your money, gauge your risk taking abilities. If you are an investor reaching your retirement, then you might want to take a conservative stand. This means holding a bigger emergency corpus, say 24-36 months equivalent of expenses into a liquid mutual fund. Liquid fund returns may be lesser compared to a longer-term debt fund or other funds such as equity mutual funds, however, they can serve the main purpose of an emergency fund; which is offering you safety and liquidity at the time of need.

When selecting the liquid funds to invest in, note that the focus should not be on return but the safety and liquidity aspect, especially if you are building emergency funds.

Liquid Funds may not vary a great deal in returns. Invest in liquid funds which invest completely in short-term government securities of not exceeding 91 days and have no private party risks. Due to the short maturity period, they are not subject to volatility in interest rate fluctuations.

Liquid funds taxation is as per the holding period. For short term capital gains of lesser than three years, the gains are taxed as per the income tax slab of the investor. For long-term capital gains exceeding three years, liquid funds are taxed as per 20% with indexation benefit.

Traits of Liquid Funds in India that makes them an excellent choice for the Emergency fund:

Liquidity:
Liquid funds can be easily converted to useable money. They can be easily redeemed and in just T +1 time the money gets credited to your account.

Risk:
Liquid funds are less risky as compared to equity mutual funds. This helps to minimize the downside risk of your investments due to from market volatility to a certain extent.

Last but not the least, always choose mutual funds to create the emergency corpus you desire as the Mutual Fund industry is managed by professionals and regulated by SEBI..